Nobody has one craving. You have a 4pm craving, a guests-are-here craving, a movie-night craving and a 10pm-something-sweet craving, and they all want different things. With beetroot and quinoa joining the lineup, there are now five snacks covering five distinctly different moments.
The craving map
You want heat
Beetroot Chips - Peri Peri. Bold, builds slowly, and looks like nothing else on the table. This is the one that starts conversations. More on why beetroot works so well as a chip.
You want something light and everyday
Quinoa Chips - Pudina. Cooling, mild, protein-rich, and it does not tire your palate out. The desk-drawer default. More on the quinoa chip.
You want a proper spiced crunch
Ragi Chips. Earthy finger millet, spiced properly, baked. The original of the range, and still the one chips-people gravitate to. See the chips addict test.
You want nostalgia
Jowar Bhujia - Pudina Masti. The snack every Indian grew up on, rebuilt on sorghum and baked instead of fried. The guest-emergency answer. See bhujia nostalgia.
You want something sweet
Choco Almond Millet Cookies. Baked in ghee, sweetened with jaggery, no maida. The tiffin and tea-time regular. See the cookie jar standoff.
What all five have in common
- Baked, never deep-fried
- No maida
- No palm oil
- No artificial flavouring
The reasoning behind all of that is in baked vs fried and decoding snack labels.
Frequently asked
What is the cheapest way to try all five?
The 5-Snack Variety Bundle includes 400g of each.
Which is best for kids?
Quinoa Pudina and the Choco Almond Millet Cookies, since neither has heat.
Which is the spiciest?
Beetroot Peri Peri.
